6th October

i have been looking in more detail at the swiss style of graphic design. My initial ideas for my helvetica poster are not plausible as they wouldnt fulfil the brief - initial concepts included typographic illustration - but it doesnt represent helvetica in the form it was intended for - for clarity and clear communication.

I really like typographic art and thought this would be a great way to create a really beautiful poster to look at using photoshop techniques..here is one of my absolute favourites below:

But Helvetica wasnt specifically designed to be beautiful. It was designed to be simple, rational, harmonious and concise. The swiss style of graphic design resonates all of these attributes.

I have been looking at the work of Joseph muller-brockmann and armin hofmann, the latter produced a great poster in 1959 at the height of modernism. The image shows high contrast between the clearness of the helvetica typeface and the blur of the image.