Wednesday, 11 November 2009

11th November


I have been developing my personal identity today. I have decided to focus on the concept of tea with the slogan "Refreshing Design". I created a logo which i painted and edited in Illustrator however, on reflection it didn't compliment the tea concept and was too distracting trying to incorporate the arabic typography theme. Therefore, i am now using "Refreshing Design" as the logo - my business card will be a coaster that can actually be used by clients. It won;t be designed to fit into a card holder as i want it to be on display.

The concept of refreshing design can be extended further to cover lemonade and beer etc for different marketing pieces. I will still operate under i-lona.co.uk

I was trying to create the tea affect in photoshop but have opted for painting with tea for a more natural effect which can be sharpened in photoshop.

Also, i have started constructing my online portfolio following the same branding idea..to be continued..


No comments:

Post a Comment