Fairtrade Fashion label creation

My new project involves creating a new Fairtrade fashion label for a line of Fairtrade cotton shirts that are going to be on the catwalk at the next Fairtrade fashion show in Bristol next Feb.

The emphasis for the brand is that it is going to be placed with the ethical clothing ranges at Harvey Nichols - we want it to be exclusive and raise awareness of the issues surrounding Fairtrade.

Initial ideas for brand names were:

1. Utopia 51 - because Utopia would be a world where all trade is fair and poverty is eradicated, to be certified as Fairtrade the cotton must be at least 51% Fairtrade.

2. Cotton on - cotton on to the issue of Fairtrade - unfortunately this has already been used in Australia! : (

3. For cot ten - derived from forgotten cotton - trying to emphasis that we shouldn't forget the cotton farmers and be aware of Fairtrade.