White Gold

Today we finalised the name choice for the Fairtrade cotton collection for next year's fashion show.. below is the email i sent to the designers explaining our choice. My next step is to divise a project management plan as the timelines for this project are limited especially considering the extra research ill need to carry out regarding fashion labels..

White Gold

Hi girls,

Just to let you know that we have decided on the name 'White Gold' for your collection for the Fairtrade fashion show. This based on the fact that cotton is referred to as white gold as it is a precious trading commodity for cotton farmers.. We envisaged the collection being made of cotton after talking to you on Friday so wanted to focus on this theme..

The name also communicates that the clothes will be of a high quality and worth as you explained it will be a limited collection and the designs themselves look elaborate and pricey!

The strap line for the label will be 'Cotton. The Fairtrade Currency' or something similar.. To tie the name to the fact that we are raising awareness of Fair-trade.

I was hoping you would be able to email me some of each of your designs for both the male and female shirts so I can consider this when I am designing the logo? If you could send this to me before the end of the week that would be excellent as I want to start doing the logo over the weekend in time for Monday.

Will you all be in next Monday as well?

Thanks for your help guys,

Ilona