I got feedback today on my logo design for the fairtrade fashion label..the concept was good but the heart in the logo weakened the design. The heart aspect can be overdone and it was suggested that i use the name of the company in the hanger rather than a heart - also it was felt that a heart may be too feminine for a clothing label that will have both menswear and womenswear..
I will be experimenting with sewing the final logo design and also screen printing. I need to finalise the logo before i do any of the secondary design but i am happy with the direction that it is taking im just concerned that the logo maybe weakened when it is made a lot smaller..? needs further development but i should have this finalised by the end of the week..
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