Tags and Labels

This weekend i have been doing some research into the design of different clothing labels and branding. This research has helped me develop my direction for the fairtrade fashion label. Also i have been trying to brainstorm a good strap-line which will be meaningful, effective and descriptive.

Suggestions are: Consciously beautiful. Conciously fashionable. Have a concious - wear Fairtrade.

My best idea so far is 'Hand Picked For You' as this suggests exclusivity aswell as the fact that it makes the consumer think about where their garment has come from.

My final logo idea at the moment is below..

it shows a clothes hanger..a well recognised fashion symbol in the west - and it has a heart bent into the shape of it suggesting that the consumer should be thoughtful, the designer is responsible and supports fairtrade. It also reflects the strap-line suggested above..

i am experimenting with the shape of the heart and the typeface used - as well as considering colours that could be used. The main concept is that the logo will be stitched into the label of the garments..